• Hong Kong Digital Academy

    We were asked to create the eDM design from the client. The main objective is getting more attention from the audiences in order to increase the number of hit rates of the Hong Kong Digital Academy youtube channel.

    We used the vibrant brand colour yellow and light green to match the overall visual with the grid setup in both news and video section that can be easier to read.

    To achieve the overall objective, the video headline and its captured screen are the only elements selected to be shown for leading the audiences to click on and redirect the youtube channel which they could even watch more videos by Hong Kong Digital Academy.